MMOs are not games... they're places to go and be with friends. They have some game-like aspects, but they are primarily a place to have cooperative play with friends.
An MMO is far more like a bar. You go, meet new people, maybe have a few drinks. Maybe you dance. Maybe you listen to music. Perhaps have a conversation with a cute chick.
In an MMO, you go out and meet new guilds. Maybe run a few quests. Maybe you PvP. Maybe you gather materials for your new armor. Maybe joke on Ventrillo with your guildmates.
It's not a game, any more than dancing is a game, or chatting is a game, or drinking liquor is a game. It's an activity. It's a thing to do with others. An MMO is much more like a group activity than a game. it does have some game aspects, but those are not the primary purpose of an MMO.
Half of my guildmates are married. A third are women. A few kids. Hell, a full 20% of my guild are related to me in some way or another (counting marriage), heh. And we all pay $15 a month so that we can meet up several times a week in Blizzard's bar, kill a few mobs, get a few loots, and have a fun time.
MMOs are not games. They're group activities. Stop judging their worth by their game mechanics, because they will always fall short. Judge them by how effectively they enable people to have fun together. By that metric, WoW succeeds wildly. It's easy, so casual players can have fun. It allows soloing, so you aren't forced to play with people you don't like in order to level. It has a massive amount of variation in the difficulty of its content... from soloing, to easy 5 player quests, to easy 5 player instances, to hard 5 player instances, to hard 10 player instances, to hard 25 player instances, to grueling 25 player instances for the most devoted.
With such a wide variety of content, it caters to a wide variety of play styles. This allows a greater mix of players to enjoy the game, and that means that there's more people to enjoy the game WITH. Single moms, 10 year old children, my 58 year old mom, and of course the ever popular 20 something male.
Dreaming Demon, formerly Tikatt, formerly The Raven