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Epic on MS Buyout Rumors: Only One Billion?

Develop Mag has a response from Epic's Mark Rein to rumors being spread in GamePro magazine that Microsoft will be purchasing the Unreal developer this summer for approximately $1 billion. The Epic veep doesn't actually dismiss the speculation, as much as the price tag, saying one billion is about half of what he thinks such a deal should be worth.

31. Re: No subject Feb 19, 2008, 16:18 CJ_Parker
This is the fault of gamers how? The PC platform is not taken seriously by most developers and publishers, at least not seriously enough to sink some advertising dollars into promoting the PC versions.

It's the "fault" of gamers in so far as PC gaming has declined in favor of console gaming over the years. It's because people have voted with their wallet and told the gaming industry that "yes, we want to play games in the living room from the comfort of our couch, on our huge ass TVs and we love it that starting up a game is as simple as putting a CD/DVD in the drive". That's all there is to it, really. Gaming has made it to the mainstream over the years. It's no longer a bastion of fat, pimply-faced, retarded geeks who don't mind spending 16 hours a day at their desks at the office and at home. Gaming has made it to the normal folks who spend 8 hours at their desk at the office and then prefer to go couch potato style when they get home. Whether you (or I) like it how people, how the consumers like to lead their lives is irrelevant.

It's simply a fact that PC games are subject to total pwnage by console games at retail. That's why companies like Epic and id are making the switch now, too. People buy console games. It has nothing to do with advertising. It's just people's preferred choice of consuming their games. You will never get people to switch over to their desks for viewing movies or TV either.
Watching movies/TV from the living room couch just like playing games on consoles in the same fashion is a lifestyle choice, not just a quick trend that could be stopped via ads for the PC.
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    Date Subject Author
  1. Feb 19, 11:45 No subject dryden555
  2. Feb 19, 11:49  Re: No subject  Mark Rein [Epic] 
  6. Feb 19, 12:49   Re: No subject Fantaz
  10. Feb 19, 13:06   Re: No subject MMORPGHoD
  13. Feb 19, 13:15   Re: No subject DG
  14. Feb 19, 13:18    Re: No subject The Half Elf
  18. Feb 19, 13:40   Re: No subject the_culture
  5. Feb 19, 12:42  Re: No subject DrEvil
  7. Feb 19, 12:55   Re: No subject CRAW
  8. Feb 19, 13:00    Re: No subject BubbleMage
  11. Feb 19, 13:09     Re: No subject Retired
  12. Feb 19, 13:11      Re: No subject Slink
  21. Feb 19, 14:46       Re: No subject >U
  23. Feb 19, 15:01        Re: No subject Slink
  27. Feb 19, 15:24         Re: No subject Optimaximal
  28. Feb 19, 15:34         Re: No subject >U
  34. Feb 19, 16:35          Re: No subject the_culture
  36. Feb 19, 16:40           Re: No subject kyleb
  38. Feb 19, 16:52            Re: No subject >U
  37. Feb 19, 16:49           Re: No subject >U
  46. Feb 19, 20:59            Re: No subject the_culture
  30. Feb 19, 15:57        Re: No subject kyleb
  15. Feb 19, 13:20      Re: No subject Ray Marden
  19. Feb 19, 13:47       Re: No subject The Half Elf
  20. Feb 19, 14:15        Re: No subject MuzixMon
  22. Feb 19, 14:50         Re: No subject Tumbler
  24. Feb 19, 15:03          Re: No subject Jerykk
  25. Feb 19, 15:16           Re: No subject L0cky
  26. Feb 19, 15:20          Re: No subject Krovven
  29. Feb 19, 15:55           Re: No subject Retired
  35. Feb 19, 16:38            Re: No subject Jerykk
  39. Feb 19, 16:55            Re: No subject Krovven
  40. Feb 19, 17:02             Re: No subject MMORPGHoD
  45. Feb 19, 20:26              Re: No subject Beamer
  41. Feb 19, 17:39             Re: No subject Bet
  42. Feb 19, 17:42              Re: No subject PHJF
  43. Feb 19, 18:17               Re: No subject BicycleRepairMan
  50. Feb 20, 07:41              Re: No subject 4D-Boxing
  51. Feb 20, 15:16               Re: No subject Prez
>> 31. Feb 19, 16:18           Re: No subject CJ_Parker
  32. Feb 19, 16:19            Re: No subject Elf Shot The Food
  9. Feb 19, 13:01    Re: No subject Tony!!!
  3. Feb 19, 11:59 No subject loomy
  4. Feb 19, 12:35 No subject Retired
  16. Feb 19, 13:31 No subject manic half
  17. Feb 19, 13:37  Re: No subject Slink
  33. Feb 19, 16:21 Gamers Tumbler
  44. Feb 19, 19:50 1 billion? Surf
  47. Feb 20, 00:19 Poor Microsoft Creston
  49. Feb 20, 02:52  Re: Poor Microsoft Jerykk
  48. Feb 20, 01:12 Old Days ... Kosumo
  52. Feb 21, 12:49 No subject dryden555


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