Jerry Bruckheimer Games

This story announces a new partnership between MTV Networks and Hollywood producer Jerry "Boom Boom" Bruckheimer to create video games. As described in the official press release, this is a way of telling you you've been super-served: "Gaming is a focal point of MTV Networks' overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms," and in a fascinating sign of the times, the release also includes credits for the lawyers and agents involved in brokering the deal. As for the gaming implications, the announcement mentions new game concepts and IPs, innovation, and even dares to toss in the phrase "unique games," but specifics are not provided at this point, and no target platforms are mentioned. Here's a bit:
NEW YORK, Dec. 19 /PRNewswire/ -- MTV Games, a division of Viacom Inc.'s MTV Networks, today announced an exclusive deal with internationally renowned motion picture and television producer Jerry Bruckheimer to develop and create new and original video games, marking his first official foray into the gaming world. As part of this landmark agreement, Bruckheimer will build a game incubation studio with MTV Games, where a team of experienced video game experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.
[…]
Executives from both MTV Games and Bruckheimer's gaming studio will work together on all phases of development -- from concept to platform -- as well as on the production, distribution deals and marketing elements, with the potential that some of the game concepts could migrate to other entertainment media including film and TV. Jeff Yapp, Executive Vice President, Programming Enterprises and Bob Picunko, Vice President Electronic Games & Interactive Products will oversee the relationship for MTV Games.

MTV Networks will support this venture across all its broadcast and digital platforms including CMT, MTV, Spike and VH1. Gaming is a focal point of MTV Networks' overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms. In August of 2007, the company announced that it will invest more than $500 million over the next two years in the development and distribution of its Interactive Entertainment and Video Game business.
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MTV... music? I haven't seen a single music video on MTV1 for years - it's all reality TV shows that have little, if anything, to do with music.

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