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Tabula Rasa: Too Many Testers

Gamasutra offers some reflections from Richard (Lord/General British) Garriott at the 2007 Independent Game Conference after the Destination Games/NCsoft designer was asked about the marketing of Tabula Rasa. While he feels the marketing (which he describes as a "black art") was "fine," he reserves some criticism for himself and the development team, saying something that hurt the game was the invitation of too many beta testers before the game was fun enough to be worth playing. Garriott commends the Guild Wars team for how well they handled their own testing, but has this to say about testing Tabula Rasa:

“We burned out some quantity of our beta-testers when the game wasn’t yet fun," he said, adding, "As we’ve begun to sell the game, the people who hadn’t participated in the beta became our fast early-adopters.”

He continued, “And the people who did participate in the beta, we’ve had to go back to and say ‘look, look, we promise: we know it wasn’t fun two months ago, but we fixed all that. Really, come try it again.’ We’ve had to go out and develop free programs to invite those people back for free before they go buy it. So the beta process, which we used to think of as a QA process, is really a marketing process.”

26. Re: Fileplanet Dec 5, 2007, 19:00 Grounded
Im playing TR and its great fun, not sure what you goofs are goin off about. better and less monotonous than WoW's pathetic end game that is for sure. At least the combat keeps me awake and the instances scale so I dont have to wait for a full party of 5 retards

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  1. Dec 5, 10:02 No subject loomy
  8. Dec 5, 10:29  Re: No subject Ray Marden
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  21. Dec 5, 15:41   Re: No subject The Half Elf
  22. Dec 5, 15:54   Fileplanet Beady
  23. Dec 5, 17:14    re Beta Testers VultureMAN
  24. Dec 5, 17:22    Re: Fileplanet dubfanatic
  25. Dec 5, 18:25     Re: Fileplanet The Half Elf
>> 26. Dec 5, 19:00      Re: Fileplanet Grounded
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  4. Dec 5, 10:15 reality check? wusel
  7. Dec 5, 10:26 Hm, now I'm interested Verwirrung
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  10. Dec 5, 11:22  Re: No subject Frosty
  11. Dec 5, 11:24 beta invitations Tumbler
  12. Dec 5, 11:26 What really happened... Toebot
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  16. Dec 5, 13:12 About Garriot.... That Guy
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  30. Dec 6, 04:22 Another thing... esloan
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