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Gamasutra offers some reflections from Richard (Lord/General British) Garriott at the 2007 Independent Game Conference after the Destination Games/NCsoft designer was asked about the marketing of Tabula Rasa. While he feels the marketing (which he describes as a "black art") was "fine," he reserves some criticism for himself and the development team, saying something that hurt the game was the invitation of too many beta testers before the game was fun enough to be worth playing. Garriott commends the Guild Wars team for how well they handled their own testing, but has this to say about testing Tabula Rasa:
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