Let me guess: Win a date with Bill Roper.
I wouldn't mind that... get a chance to drag him in an alley and beat the living snot out of him for trying to steer the PC Gaming Industry into the spyware, adware, phone-home-ware industries
AND also Pay for the "privilige" of these things through a subscription model.
I'd also love to smack anyone that has subscribed to this game for helping support such a dangerous "precedent" of what a consumer is willing to accept.
Oh well... PC gaming is about dead anyway... subscription models, in-game ads, activation and rootkit copy protection, artificial forced upgrades (hardware and OS), etc. etc.
Way to kill off your customer base, dudes!
Get your games from GOG DAMMIT!