REDWOOD CITY, Calif. — October 31, 2007 — Today Electronic Arts Inc. (NASDAQ: ERTS) announced that SimCity Societies, the newest edition of the top-selling PC gaming franchise, SimCity, has been approved for manufacturing and is expected to begin shipping to stores across North America, Asia, Australia and Europe on November 13th. In SimCity Societies, you construct not only the cities you desire, but create their cultures, societal behaviors and environments as well. Build an artistic city, authoritarian dictatorship, spiritual community or most any society you want in SimCity Societies!

With more than 500 building types, decorative objects and all-new resources, there are endless possibilities to the cities you can develop. A revolutionary feature set allows you to combine buildings that will produce or consume new kinds of resources called “social energies.” How you mix and match these resources – industry, wealth, obedience, knowledge, devotion, or creativity—determines the social energy of your city.

Will your city be happy and creative, spiritual and knowledgeable, will it be wealthy and powerful or obedient and fearful? Its fate is in your hands! From futuristic metropolises and fantastical haunted cities to obedient Orwellian states and devout contemplative towns – what to combine and connect is up to you, the creator.