The Orange Box Midnight Madness

This week's Steam marketing message reassures those purchasing The Orange Box over Steam will have access to the shooter bundle at the stroke of Midnight Pacific time on Wednesday:
We'll be unlocking The Orange Box products just after midnight Pacific time next week on the 10th of October. Lots of people have been having a lot of fun with the Team Fortress 2 beta, so we're looking forward to seeing what people think of Portal and Episode Two. The Orange Box will also be available at North American game retailers later on the 10th, for both PC and XBOX 360.
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Er...
Oct 5, 2007, 23:05
2.
Er... Oct 5, 2007, 23:05
Oct 5, 2007, 23:05
 
...unless I am missing something, does that not mean the Steam users are getting screwed? Even more than they were with Bioshock?

Presuming they do not pre-ship and have the title at retail on Tuesday, all the main retailers will have it Wednesday morning.

So...people on the east coast will have it by 7AM Pacific (10AM Eastern) from retail locations, but we have to wait until midnight on Wednesday? 3AM on *Thursday* for East Coasters?

Or am I just mixing up the terminology and they are referring to the early morning (like 12:01 AM) of Wednesday.

That "just after midnight Pacific time next week on the 10th of October" can be mis-leading.
I don't mind waiting until mid-day on Wednesday, but not midnight.
Hoping I have that wrong...,
Ray

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