More In-game Ads

Eidos announces plans to bring more in-game advertising:
Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, has signed a three-year deal with Double Fusion, the in-game advertising specialists.

The deal covers 10 key Eidos titles, all currently in various stages of development. Advertising will be displayed in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

Frank Sagnier, Double Fusion’s European managing director said: “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”
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Thanks EA!
Jul 23, 2007, 17:21
22.
Thanks EA! Jul 23, 2007, 17:21
Jul 23, 2007, 17:21
 
When EA started to do this with Battlefield 2142, I knew that they had opened the Pandora's Box.

Money quote: advertisers to reach many millions of consumers in an uncluttered and engaging environment.

Won't be "uncluttered" for long, apparently.

Don't start anything you can't finish. Preferably to component atoms.
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Thanks EA!
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