More In-game Ads

Eidos announces plans to bring more in-game advertising:
Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, has signed a three-year deal with Double Fusion, the in-game advertising specialists.

The deal covers 10 key Eidos titles, all currently in various stages of development. Advertising will be displayed in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

Frank Sagnier, Double Fusion’s European managing director said: “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”
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39.
 
Re: Eidos Interactive sucks
Jul 30, 2007, 13:40
39.
Re: Eidos Interactive sucks Jul 30, 2007, 13:40
Jul 30, 2007, 13:40
 
Yeah where is the outcry from the server community? They run servers for which they pay for and they see none of the money from ads that are running on the servers they pay for.

Or they user their own hardware and bandwidth to run servers and don't get any of the revenue of in game ads on their servers.


38.
 
Re: Eidos Interactive sucks
Jul 30, 2007, 13:39
38.
Re: Eidos Interactive sucks Jul 30, 2007, 13:39
Jul 30, 2007, 13:39
 
Yeah where is the outcry from the server community? They run servers for which they pay for and they see none of the money from ads that are running on the servers they pay for.

Or they user their own hardware and bandwidth to run servers and don't get any of the revenue of in game ads on their servers.

This comment was edited on Jul 30, 13:41.
37.
 
Eidos Interactive sucks
Jul 29, 2007, 23:44
37.
Eidos Interactive sucks Jul 29, 2007, 23:44
Jul 29, 2007, 23:44
 
Well i won't buy their products then.....beside i can't even think of one thing that they produced was worth anything anyway. My advise is to support game developers that have no ads...instead of those that have sold out. EA had started it, a big name developer as EA is struggling with blow back from that decision, we just need to keep up the pressure on those bastard that sold out. Another big name developer is id/SD with Quake-Wars. They sold out because of their own incompetent. Project Manager Neil Postlethwaite of Splash Damage own incompetents was the reason for ads......to cover his sorry ass in cost overruns and delays. Well take a look at the game developers.....bunch of kids that think they know everything but are just as incompetent as their manger.

I say reward those that produce quality games and punish those that sold out to Massive Corporation for a dollar or 2.....hell add that to the retail price instead. So what the game cost 55.95 or 56.95 instead of 54.95 dollars. Better then being spied upon.

And you know what is really stupid in all this.....young people, or kids are going to pay 54.95 for the game, and then go out and rent a ranked server for 124 dollars per month......only to have them advertise to them using their own server and not seeing any benefits....or profit from their hard work. And their going to have a smile on their face as their being bent over and ganged raped. Talking about being scammed.

We're a path that your going to pay 50 dollars or more for the game, monthly fee's of 3.95 only to be advertised too. Not to mention the spying that will go on in your computer....all the information of everything you click on well be used for data mining. And since you used your credit card to pay for monthly fee's, they may gather information from your credit card, if they sell your information....think about that.

This comment was edited on Jul 29, 23:44.
36.
 
...
Jul 27, 2007, 11:19
36.
... Jul 27, 2007, 11:19
Jul 27, 2007, 11:19
 
If I want to pay 20 dollars for 2 movie tickets, and end up having to see movie commercials in the damn theatre, I might as well sit at home. DOWNLOAD the movies, and watch them without commercials without the 20 dollar fee and without having to pay outrageous prices for popcorn and drinks!
So if prices are too high you resort to stealing? Why do you feel you have an entitlement to something you won't pay for? You arrogant prick! You can't justify stealing something because it's priced too high - just accept you don't give a shit for the law and stop trying to pretend you're doing it to teach the industry a lesson.

I'm not claiming I'm a law abiding citizen. I pirate software that I want to use (usually if I don't find it value for money) but I accept it for what it is - theft. I'm not trying to "stick it to the man" or show the industry the error of its ways... I just want to use products I don't have the money to pay for. However, I try to support developers that create worthwhile software and always pay for software/equipment I use to earn money.

- - - - - - - - - - - - - -
Founder of the "I Hate Smiley Fitz" society

Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
"The price of freedom is eternal vigilance."
Avatar 22891
35.
 
...
Jul 27, 2007, 11:05
35.
... Jul 27, 2007, 11:05
Jul 27, 2007, 11:05
 
Since ill be paying by watching the adds, do i still need to pay for the game
Yes, just like you pay for TV channels and pay to use buses - they contain adverts but you still pay for the services. It's amazing we've survived this long without them. The best way to shape the industry is support companies that use them well to compliment the universe and boycott the more blatant titles - you could try boycotting them all but that just means you'll effectively be giving up gaming or stuck with lower budget titles.

You can't avoid advertising in the street and on TV so why do people have this ridiculous notion that we can change it when it comes to computer games? Most people are drawn to the best graphics and that requires a bigger budget, which will be paid for by advertising. Sure you could get all the "hardcore" gamers to boycott in-game ads but casual gamers make up the majority of the market and care more about the game than they dislike ads.


- - - - - - - - - - - - - -
Founder of the "I Hate Smiley Fitz" society

Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
This comment was edited on Jul 27, 11:06.
"The price of freedom is eternal vigilance."
Avatar 22891
34.
 
Re: No subject
Jul 24, 2007, 15:02
34.
Re: No subject Jul 24, 2007, 15:02
Jul 24, 2007, 15:02
 
The ONLY , The -ONLY-, game franchise that COULD start ingame ads would be Steam. They already considered it, put it out on news and backed down.

I don't play CS 1.6, but to my understanding Valve does have in-game ads running in CS 1.6.

----------------------------------------------------
Currently playing WoW - Burning Crusade
33.
 
Re: No subject
Jul 24, 2007, 08:50
33.
Re: No subject Jul 24, 2007, 08:50
Jul 24, 2007, 08:50
 
I have lurked this site and read the news for games and hardware updates. But This is where I need to register and voice my opinion.

People are not stupid. They may seem stupid at first, but they aren't. They aren't going to keep paying rising prices for gas, for games, for movie tickets or DVDs as much as people think they will. If I want to pay 20 dollars for 2 movie tickets, and end up having to see movie commercials in the damn theatre, I might as well sit at home. DOWNLOAD the movies, and watch them without commercials without the 20 dollar fee and without having to pay outrageous prices for popcorn and drinks!

Same goes for games. You start putting ads in games with the way games are ALREADY priced? Sorry, That just means more games I wont buy. I wont pay for. And I would rather take the 2 days of downloading at most, for the 60 dollar game thats going to feature ads ingame. Now my idea is this, they dont want just any old games, its going to be for console games. Not computer games. People who play computer games have some intelligence, people who don't are usually too slow or dont want to be too involved into a computer just to play a simple game. Well get this, You think Eidos is such a strong company to start ingame ads? Its not. The only thing they have going for them is battelfield and rainbow6 franchise. As of late, the games from both franchises have been GARBAGE. Vegas? Garbage,,, Battlefield 2142? More people play battlefield 2!

Thank you eidos, you just made my decisions of purchasing games a whole lot slimmer. And you probably started the downfall of your company with stupid mistakes like this. You know chaos theory and how they wanted to bring about Starforce protection for it? You know how bad their sales went? What do you think they will do with this decision? What do you think their sales will be at?

I am a smart consumer. I save as much money and contribute to only quality games. I dont pay for garbage games, Id soon rather wipe my ass with than pay for a 60 dollar game which is going to feature ingame ads.


The ONLY , The -ONLY-, game franchise that COULD start ingame ads would be Steam. They already considered it, put it out on news and backed down. Because they are SMART. Thank you goodbye. Not going to say anythin more on this subject. Eidos you are fucking stupid.

32.
 
Re: Fuck Eidos
Jul 24, 2007, 06:49
32.
Re: Fuck Eidos Jul 24, 2007, 06:49
Jul 24, 2007, 06:49
 
Oh well, I assume that some smart haxx0r will just remove them.
Bingo. There'll be patches etc. doing just that.

I guess this allows companies to make money even from the pirates.

Avatar 18712
31.
 
Fuck Eidos
Jul 23, 2007, 21:22
31.
Fuck Eidos Jul 23, 2007, 21:22
Jul 23, 2007, 21:22
 
Is anything worth getting in these ten titles of theirs?

Take your fucking ads and shove them up your ass. Oh well, I assume that some smart haxx0r will just remove them.

Creston


Avatar 15604
30.
 
Re: Pffft.
Jul 23, 2007, 21:09
30.
Re: Pffft. Jul 23, 2007, 21:09
Jul 23, 2007, 21:09
 
Lets try a different perspective on this then.

We dont complain too much about commercials on free public TV. I dont either, much...

What I would complain about is going out and buying a DVD, then having Dynamic Commercials shown to you every several minutes, tracking and targetting you (not by name so of course its aggregate, which means exactly jack squat) then showing you a commercial based on your Ad Skipping habits to show you a product you are most likely to be interested in?

The biggest issue here for me is NOT the advertising. I get it that online servers like BF2142 have online servers that require upkeep, and system administrators that need to be paid to keep those servers, as well as patches, moderators, etc. Sure those things cost money. But if Im paying a monthly fee than I should not have to put up with ads. Do you put up with commercials in the middle of a movie on a paid movie channel like HBO or CINEMAX? No! Of course not! Then why should we have to pay to be shown commercials? I'd rather pay a monthly fee just to get away from the in game advertising. I would NOT be willing to pay a monthly fee for an OFFLINE single player game.

Now like I said at the start of the last paragraph, it is NOT the advertising that pisses me off, its the INVASION OF PRIVACY. I didnt give anyone permission to try to track what game I play and how long, or if I looked at their ads. Even if the game companies dont do this, the ADVERTISERS WILL. And if they arent doing much out of it right now, they WILL be. Aggregate data means exactly jack s*** when it comes to privacy because you can easily piece together a persons identity manually elsewhere.

To me In Game Advertising WOULD be acceptable in any of the following circumstances:

#1 FREE online gameplay for ONLINE games where the company has to provide the servers. Anarchy Online is a great example.

#2 FREE games. Period.

The method of advertising is where the problem truly lies. In some of the previous Need for Speed series, there were advertisements in the game. The games were not served by advertisers dynamically as an excuse for tracking.

#3 NON TRACKING ADS. That means the ads are not generated by a server and the advertiser does not get to monitor the end users behavior.

There is more money to be made in analyzing peoples habits than there is to just show pepsi pepsi pepsi. That information is what they sell to make money. Their clients also are getting a bit fed up with this, because the Advertiser is doing nothing more than taking their clients money and the client (IE pepsi) sees very little return on their investment. Advertising failure means Advertisers financial success.

A line has to be drawn somewhere. And this is it. Offline games should never have ANY FORM OF DYNAMIC IN GAME ADVERTISING IN ANY WAY SHAPE OR FORM. So unless you dont care about seeing a tampax commercial every two minutes on the next $20 DVD you buy, you need to say that enough is enough.

A frequent argument is that "Im not doing anything wrong, why should I care if they are watching me?" Thats the wrong question to be asking. The answer unfortunately is not the standard comeback of "Well why do you need to watch me if Im not doing anything wrong?" is not sufficient either. Its the principle that everyone thinks that everything they do or say should be used by anyone at any time for MARKETING purposes. By allowing this, people give the Companies more power than the collective voice of the people. So it then becomes not whats good for the people, it becomes what is good for the company. And that means that if your Constitutional Rights are in their way, then they need to do away with your Constitutional Rights so they can structure their business on invading your privacy. The ONLY time I would allow to be tracked is WITH MY EXPLICIT PERMISSION.

Oh but we need to know who the child molestors are! Um, where do you think the child molestors get all this data on their victims in the first place? Do you think they are all jobless and live in a scummy neighborhood? Well considering the number of reports of sexual abuse of little boys in catholic churches, you might stop to think that if they are not tracking you, they could be tracking your children, and using those types of stats for less than honorable intentions.

------

Robo Pop on Post #27 wrote:

I havn't yet read a single post but I know already its just bitching and moaning a whining. Ohhhhhh, Im not going to play what game if I see a billboard with "Coke" on it...Booohooooo.

Ok, now to see if im right...hehe

/QUOTE

In end, in regards to Robo Pop's initial post, its not the billboard, or the ad, its the way that they are doing it that needs to be fought and fought hard. The ad itself, although it may offend many people doesnt mean jack. Its the way that its done that is the problem.

29.
 
Re: Pffft.
Jul 23, 2007, 21:07
29.
Re: Pffft. Jul 23, 2007, 21:07
Jul 23, 2007, 21:07
 

Ok, now to see if im right...hehe

Nope.

Parallax Abstraction
Ottawa, Canada
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28.
 
AO
Jul 23, 2007, 20:34
Kxmode
 
28.
AO Jul 23, 2007, 20:34
Jul 23, 2007, 20:34
 Kxmode
 
When Funcom offered Anarchy Online free-play in exchange for viewing ads it took awhile to get used to billboards advertising FANTA Cola (esp in a gritty world like AO). Eventually I was able to ignore them. This doesn't matter to Funcom. They just need to tell their advertisers how times their ads rotated and many players where logged in during the rotation. This is probably what Eidos will do. The only question I have is will these ad-generated titles be free?


-----
"Well it's true! You're semi-evil. You're quasi-evil. You're the margarine of evil. You're the Diet Coke of evil. Just one calorie, not evil enough."
(http://music.download.com/kxmode)
This comment was edited on Jul 23, 20:35.
"Listen, Peter... with great horsepower comes... the sickest drifts..." - source
Avatar 18786
27.
 
Re: Pffft.
Jul 23, 2007, 19:45
27.
Re: Pffft. Jul 23, 2007, 19:45
Jul 23, 2007, 19:45
 
I havn't yet read a single post but I know already its just bitching and moaning a whining. Ohhhhhh, Im not going to play what game if I see a billboard with "Coke" on it...Booohooooo.

Ok, now to see if im right...hehe

-Tony!!!;)
my 360 user name is Robo Pop

-Tony!!!;)
my 360 user name is Robo Pop
26.
 
Do i still have to pay for the game ?
Jul 23, 2007, 19:44
26.
Do i still have to pay for the game ? Jul 23, 2007, 19:44
Jul 23, 2007, 19:44
 
Since ill be paying by watching the adds, do i still need to pay for the game, its simply the adware delivery system now

25.
 
Re: Pffft.
Jul 23, 2007, 18:59
25.
Re: Pffft. Jul 23, 2007, 18:59
Jul 23, 2007, 18:59
 
One can complain about the intrusiveness or appropriateness, but do give up on the 'they should cost less' nonsense. I bought my first PC game for $50. I bought my most recent PC game for $50. Everything else out there has doubled in price in the same period of time. Wages have increased significantly. Minimum wage now matches a 'respectable income' then. We should be jumping up and down, amazed that games aren't running $85 each in a world where game companies are going bankrupt left and right and accepting a loss on most of the their titles in the hope that one in twenty makes up for it.

15 years ago the market was a fraction of what it is now. A runaway hit game by those sales measures would be a poor performer. Even a runaway hit like Doom managed to push in it's lifetime about 1.1 million copies, which while very successful, is a fraction of what you can push these days with a mega-hit, especially with console sales taking into account. If memory serves, Pokemon Pearl & Diamond sold something like 15 million copies in the months since it's come out.

So don't say that it's absurd to expect games to remain relatively stable until the market becomes saturated. So long as the general increase of sales matches the general increase of production, there's no real reason to justify in game ads or a price raise.

24.
 
Re: Thanks EA!
Jul 23, 2007, 18:18
24.
Re: Thanks EA! Jul 23, 2007, 18:18
Jul 23, 2007, 18:18
 
I'm not against ads in games; what I don't like is when they become intrusive like what EA planned on doing with BF 2142. But if I'm playing an NFL game I truly expect to see beer ads and Nike ads hanging all over the place. What I don't want is software running on machine, looking at my ip, and my location and logging what I look at and sending that information to some off-shore company for analysis.

Games are no longer being made by gamers for gamers, its now a part of the American corporate greed machine and any way and every way they can squeeze a nickel out it, they will - because at the end of the day they really only care about their shareholders, not the gamer. If the shareholder is happy then they keep their jobs and their fat paychecks, if the gamer isn't happy - well fug them. Because they know that all of the fuk-tards will be lining up next year to get shit on a cd, same shit as year except this one says Madden "2009".

Creativity is dead, long live full priced sequels and expansions.


-----------------------------

$OE - they put the FU in fun!
==Boycott EA==
This comment was edited on Jul 23, 18:19.
23.
 
Re: Thanks EA!
Jul 23, 2007, 17:52
23.
Re: Thanks EA! Jul 23, 2007, 17:52
Jul 23, 2007, 17:52
 
Actually, EA never activated the ads in BF2142. Since it came out a year ago, the billboards have only been used for military propaganda within the fictional setting.

But after reading all the comments on in-game advertising stories here, one thing is very clear. Everyone who hasn't actually played BF2142 <i>believes</i> that it's filled with ads. Which shows just how devastating the press and gamer reaction has been, even when EA quietly backed out of their plan. All we have to do is keep up that level of outrage, and teach the industry that ingame ads are suicide.

22.
 
Thanks EA!
Jul 23, 2007, 17:21
22.
Thanks EA! Jul 23, 2007, 17:21
Jul 23, 2007, 17:21
 
When EA started to do this with Battlefield 2142, I knew that they had opened the Pandora's Box.

Money quote: advertisers to reach many millions of consumers in an uncluttered and engaging environment.

Won't be "uncluttered" for long, apparently.

Don't start anything you can't finish. Preferably to component atoms.
Avatar 15305
21.
 
Re: No subject
Jul 23, 2007, 17:18
Rob
21.
Re: No subject Jul 23, 2007, 17:18
Jul 23, 2007, 17:18
Rob
 
If you don't buy it anyway, not really a boycott now, is it?

20.
 
Re: No subject
Jul 23, 2007, 16:20
20.
Re: No subject Jul 23, 2007, 16:20
Jul 23, 2007, 16:20
 
Boycott Eidos. Problem solved. Seeing as they really have nothing I want, now or coming, it's no real loss anyway.



"Well that sounds like fun times, Peter. Tell me...where does James Woods fit into the "fun times"."
- James Woods, Family Guy
"Van Gogh painted alone and in despair and in madness and sold one picture in his entire life. Millions struggled alone, unrecognized, and struggled as heroically as any famous hero. Was it worthless? I knew it wasn't."
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