ET: QUAKE Wars to Include Ads

A Word About In-Game Ads on the Enemy Territory: QUAKE Wars Official Community Site reveals plans to include in-game advertising in Enemy Territory: QUAKE Wars, saying this will fund post-release support for the upcoming multiplayer shooter:
Hi, I'm Neil Postlethwaite, Splash Damage's Managing Director and one of the Producers on Enemy Territory: QUAKE Wars. I'd like to talk to you today about the in-game advertising we have in ETQW.

For the last four years, we've put all of our effort into making Enemy Territory: QUAKE Wars. So, we're not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible. We'll be maintaining the persistent stats servers and the community site, and continuing to support ETQW with updates and improvements.

To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. The ads aren't intrusive and you won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in.

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.

For those of you participating in the upcoming beta, you will get a chance to see them for yourself very soon. And of course we will be releasing a demo prior to the retail launch of the game so everyone can check them out first.

Choosing to place ads in Enemy Territory was not a decision we made lightly. However, in doing so we hope to be able to provide a higher level of on-going support to the Enemy Territory: QUAKE Wars community than would have been possible otherwise.
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80.
 
Re: Inflamatory comparisons anyone?
Jun 20, 2007, 01:33
80.
Re: Inflamatory comparisons anyone? Jun 20, 2007, 01:33
Jun 20, 2007, 01:33
 

Yeah, I don't see the problem with this if the ads are just part of the environment and make sense in the context of the game's maps. After all, any seasoned FPS player ignores 99% of the visuals once they have seen them a couple times. They just become landmarks for the most part or blend into the immersive atmosphere. I doubt I will really even notice the ads much, but they might make the maps seem visually richer in a general way.
--
He cut the possum's face off then cut around the eye socket. In the center of the belt buckle, where the possum's eye would be, he has placed a small piece of wood from his old '52 Ford's home made railroad tie bumper. Damn, he misses that truck.
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