I had been lazy and was getting around to defending this game on recent news items, but this is unacceptable. The game is now adware and I will avoid it like the plague. There are plenty of examples to prove that this is not needed for ongoing costs and maintenance. BF2, Guild Wars, Battle.net, etc. This is greed pure and simple. I'm willing to exchange money for a product so that they can make a profit. But I draw the line at ads. I just don't want to see them. I spend enough time avoiding them elsewhere in my everyday life. I don't need them in my attempts at escapism.
Shame on id for allowing their intellectual property to be soiled by this.