Part of the problem is piracy. Big titles get stolen by cyber thieves, and it hurts revenue. "The market," said Capps, "that would buy a $600 video card knows how Bittorrent works."
Does that mean casual games, which exponentially outsell what PC gaming traditionalists think of as A-list titles, will one day rule? Hilleman made a point: casual is a poor choice of words. The average player on EA's Pogo "casual" game network plays "for 24 hours a week. There's nothing casual about that."
There is some light in the PC gaming world. World of Warcraft, for instance, is a massive hit, and the upcoming Spore looks not only creative and different, but promising. The MMO and other social networking games could become the norm for PC gaming, with big-ticket titles growing rarer with each passing year. Johnson added that MMOs are "successful because you can't pirate WoW. You cannot pirate an MMO. Period." Therefore, he said, "game design on the PC is going to bend toward persistence."
Just because a game isnt monthly subscription doesnt mean its not a service. It is a one time payment service.That is simply a moot point. Even those games which are a service should be refundable. Services from other types of service providers certainly are guaranteed and refundable. Even perishables like food are guaranteed by many purveyors. Video games should be guaranteed as well.
If you think all this is unlawful or unethical, I suggest you dont preach to us here,Of course I am going to preach it here because as evident by some of the posts below, people who work in the video game industry read these comments and certainly need to hear them. The consumer doesn't always need government to get a company to change its ways and do the right thing for the customer. Government should be the last resort, not the first.