I found this response from Doug to bring interesting possibilities for mod teams. If ad revenues are enough and could potentially trump game sales revenues, the potential is there for free, or at least significantly cheaper games with advertising.
How can you be so fucking blind???? Is this a real post or are you being sarcastic?
Valve *****PROMISED***** the gaming community that Steam would be a GOOD idea and that GOOD things would happen because of it, like releasing patches to the end-user in the background (which they do quite well most of the time), and like completely circumventing the cost of publishing a game with a big name brand publisher like Vivendi so that Valve could save money & that would mean that players would save money too because Valve loves the customer. And the result was that all that was BULLSHIT!
Valve releases games at the same price. They sell MODs, which while being retail MODs are still MODs. They look pretty, they have that glaze, but full price. The same price that a MOD developer would see on the final product had they been eaten&processed by EA is the same price that Valve sells for. There has never been lower prices to the customer- the gaming community.
You want to know the truth of this? Longer downloads for new content that we don't even want. It means seeing something cheesy and stupid and inappropriate to the immersion-quality of a game simply because that advertiser has paid extremely well & they want their yellow-green wahteveritis plastered everywhere & it will be.
It means absolutely $0 benefit to you as a player. But sometimes I think that Valve has 95% goals of making money & 5% goals of doing work on games. I mean, how can you not know that the Deagle is overpowered compared to the other pistols???? It's your game. Don't you even listen to the community? view any forums at all? Don't you even care? The Deagle has been overpowered since it was a part of the game!!!!!! ANd you are only now realizing this????
Never underestimate the greed of corporate business.