When you use the Software while connected to the Internet, the Advertising Technology may record your IP address and other anonymous information ("Advertising Data"). The Advertising Data is temporarily used by IGA to enable the presentation and measurement of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play. The Advertising Technology does not collect any personally identifiable information about you, and EA will not provide IGA with any of your personally identifiable information. The servers used by the Advertising Technology may, from time to time, be located outside your country of residence.There was speculation that this would result in ads being served based on user's cookies, and other sneaky stuff, but EA's response to Joystiq clarifies what sort of information is being collected:
The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history.
BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses.
Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.
So I'm not right in the head if I missed generic lettering on the walls? Maybe I was too busy playing the game.. because there were no outside ads on those things
We are also conscious that the advertisement shouldn’t distract the player from the overall gaming experience, so all ads fit in the unique environment of each level in the game. The content of the ads is also controlled to ensure that no offensive content is displayed in Battlefield 2142.
The in-game advertisement is respectful of players' privacy: it never accesses files not directly related to the game, and it does not capture personal data such as cookies, account login detail, gameplay behaviour or surfing history. As it is an integrated part of Battlefield 2142 and not a separate program, it only runs when the game is running.
Because BF2142 delivers ads by region, the IP address of the player is used to determine the region of the player and helps serve ads by region and language; for instance, a player in Paris will be presented with ads in French. Note that this IP address is not stored on the advertisement server and is not repurposed for other uses.
A unique ID number is anonymously assigned the first time the player joins a Battlefield 2142 online game. It is stored locally on the PC but is not linked to any personal details.
The in-game advertisement gathers what we call "impression data", such as location of the billboard in the game or duration of advertisement impression. It helps see how many people have seen an ad - but not who has seen it.
We are also conscious that the advertisement shouldn’t distract the player from the overall gaming experience, so all ads fit in the unique environment of each level in the game. The content of the ads is also controlled to ensure that no offensive content is displayed in Battlefield 2142.
We all hope that this explanation will address recent concerns on the advertisement in Battlefield 2142. See you on the Battlefield.
- The Dice Live Team
i remember when" *creak* Public TV (PBS) was ad-free tooOMG, I totally forgot about that. You're right. There was actually a time when there weren't commercials on "commercial free" public television. I remember that too. Insidious how things like that have a way of seeping into our perception of what's normal.
http://www.ggl.com/news.php?NewsId=4040
That's what they look like without the real ads. If you miss those, you ain't right in the head.
Seriously someone link to a picture of the ingame ads, I played for about 6 hours and didn't see any...
Good for you.
Some people also like German fecal-porn and can't figure out why that's just nasty.
I'm not "running around in 2142 trying to find each and every ad so that they can see this 'famous' adware in action" because it's not a big deal to me -- it's not an industry first.
secondly, i'm not "JUST FEEDING THE TROLLS" since I bought the game -- i'm providing myself entertainment (probably at least 100 hours worth), and I could care less if joe & sally think boycotting a game, that has great gameplay, will make a difference to a company they vehemently oppose.
>>> This inane blathering from CountLovE has been hidden. Don’t feed the trolls! <<< Show Post
You guys are all probably too young to remember, but believe it or not there was actually a time when you didn't see ads before the movie in theaters."i remember when" *creak* Public TV (PBS) was ad-free too, they just had great content like the international childrens film festival, and Monty Python, and ALL the Doctor Who's ever made by the BBC and, etc. etc.
Simply think of some possibilities in which records of the occurrence or frequency of otherwise innocuous activities and intercepted pieces of otheriwse innocuous conversations could be misconstrued or manipulated by someone with an axe to grind or bent on finding wrongdoing.