Entertainment Software Association Announces Details of New E3Expo (thanks Frans) has word on how the re-imagined E3 will shape up:

WASHINGTON--(BUSINESS WIRE)--The new E3 Media and Business Summit will be held July 11-13, 2007, in Santa Monica, California, and will combine the best elements of the former trade show into a business event celebrating the video game industry's present and future, the Entertainment Software Association (ESA) announced today.

The centerpiece of the invitation-only, three-day event will be the opportunity for both ESA members and non-members to stage major press events, and to have intimate meetings in premier hotel suites and meeting rooms with media, retailers, developer partners, and other audiences. In addition, the nearby Barker Hangar will be converted into a software showcase where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond.