new E3 Media and Business Summit will be held July 11-13, 2007, in Santa Monica,
California, and will combine the best elements of the former trade show into a
business event celebrating the video game industry's present and future, the
Entertainment Software Association (ESA) announced today.
The centerpiece of the invitation-only, three-day event will be the opportunity
for both ESA members and non-members to stage major press events, and to have
intimate meetings in premier hotel suites and meeting rooms with media,
retailers, developer partners, and other audiences. In addition, the nearby
Barker Hangar will be converted into a software showcase where attendees will be
able to casually test drive the featured video games planned for the coming
holiday season and beyond.