More In-Game Ads

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
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You obviously don't know how to read any better than that idiot theyarecomingforyou.
Well, you can't go long without bringing me up... it appears that I'm really getting to you. The mighty Smiley brought down by myself, a master of cunning. Try not to take too long coming up with a biting come back - we don't want your dinner to go cold, else your mother will have to heat it up again.

- - - - - - - - - - - - - -
Founder of the "I Hate Smiley Fitz" society

Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
"The price of freedom is eternal vigilance."
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