More In-Game Ads [Aug 31, 2006, 10:20 am ET] – Share – Viewing Comments
EA Signs Agreement
to Offer Dynamic In-Game Advertising on Xbox 360 and PC and
EA Signs Agreement
to Bring In-Game Dynamic Advertising to Select Titles describes more plans
to insert advertisements into video games, as EA has signed deals with IGA and
Massive for in-game ads. Interestingly, one of the titles to get this treatment
will be Battlefield 2142, which is not only set on the battlefield but well over
100 years in the future, bringing into question how these ads will live up to
the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
As for Smiley Fitz, don't worry about him. He jumps into every topic to criticise Valve and prophecise the end of the world - when anybody uses logic to counter him he goes into a mad rage and lashes out at whom-so-ever defends them. I have to swat him with a newspaper sometimes but he's so used to physical abuse from his parents that it does little good. When I next go on holiday to assland I think I'll rub some mercury in his face.
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Founder of the "I Hate Smiley Fitz" society
Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
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Founder of the "I Hate Smiley Fitz" society
Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
"The price of freedom is eternal vigilance."
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