More In-Game Ads [Aug 31, 2006, 10:20 am ET] – Share – Viewing Comments
EA Signs Agreement
to Offer Dynamic In-Game Advertising on Xbox 360 and PC and
EA Signs Agreement
to Bring In-Game Dynamic Advertising to Select Titles describes more plans
to insert advertisements into video games, as EA has signed deals with IGA and
Massive for in-game ads. Interestingly, one of the titles to get this treatment
will be Battlefield 2142, which is not only set on the battlefield but well over
100 years in the future, bringing into question how these ads will live up to
the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
If Need for Speed is any indication, this will be a horrible thing. I still have nightly nightmares of a giant Cingular icon branding my monitor in a fashion most heinous.
It wasn't bad in Splinter Cell, on the other hand, as seeing some screensaver depicting Underworld is hardly the kind of advertisement that stands out. There really isn't a fine line between in-your-face out-of-context advertising and subversive unobstructive advertising; EA just chooses to pass boldly over the line in their search for the next dollar.
In-game advertising isn't necessarily a bad thing... Unless EA gets a hold of it. Now we're gonna have in-advertisment games to play.
------
"I have a grave announcement. Anyone with a weak heart had better leave now. Goodbye."
It wasn't bad in Splinter Cell, on the other hand, as seeing some screensaver depicting Underworld is hardly the kind of advertisement that stands out. There really isn't a fine line between in-your-face out-of-context advertising and subversive unobstructive advertising; EA just chooses to pass boldly over the line in their search for the next dollar.
In-game advertising isn't necessarily a bad thing... Unless EA gets a hold of it. Now we're gonna have in-advertisment games to play.
------
"I have a grave announcement. Anyone with a weak heart had better leave now. Goodbye."
Steam + PSN: PHJF
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