More In-Game Ads

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
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Re: Anything for a buck
Aug 31, 2006, 12:16
21.
Re: Anything for a buck Aug 31, 2006, 12:16
Aug 31, 2006, 12:16
 
Ads wouldn't bother me if they make sense. Playing sports games where ads are all over makes sense to me. Playing a game like 2142 set a 100 yrs from now showing an ad for the TV show 24 does not make sense at all. Hell half these games have a hard enough time keeping lag out of their network code and now we are adding one more layer of complexity on top of the mess. I'm all for a company making money but I think this time its going the cheap and easy route instead of stepping back and seeing that the crappy games they release is the reason they are not making true money. Fix the problem...don't ignore it.

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