More In-Game Ads

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
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66 Replies. 4 pages. Viewing page 2.
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46.
 
Re: Funny....
Aug 31, 2006, 17:30
46.
Re: Funny.... Aug 31, 2006, 17:30
Aug 31, 2006, 17:30
 
Dynamic, ingame ads are nothing new. Splinter Cell: Chaos Theory had them too. I remember seeing posters and truck decals for Sci-Fi shows, as well as ads for The Island on computer monitors. Pretty blatant but it didn't stop SC:CT from being the best in the series. Of course, those ads made some sense within the context of the game. In a sci-fi or fantasy environment, ingame ads will seem completely out of place.

Avatar 20715
45.
 
Re: Funny....
Aug 31, 2006, 16:30
DG
45.
Re: Funny.... Aug 31, 2006, 16:30
Aug 31, 2006, 16:30
DG
 
n game ads are only going to be a concern of people who have nothing better to do than jump on whatever hate bandwagon is the in thing (Fileplanet, Starforce, Jack Thompson, MMOs, Horse Armor).
Adverts alone may, or may not drop sales enough to counter the extra revenue from adverts.

But, they [i]will[/i] drop the perceived product quality and value and this will be enough to drop at least some sales (mainly when added to other factors, i.e. where the purchase decision was already marginal*).

Many game buyers dislike the concept of advertising in games, particularly when they dont see any substantial benefit. Three primary reasons:
- scepticism that it will degrade the gaming experience somehow;
- perception that EA is getting a better deal. Even if people are no worse off, if they believe the other party has become better off they want a cut and anything else would mean they're getting bad value;
- people dont want adverts on things they have paid for. advert-free things are premium, things with ads are free - Adverts are a nuisance which people pay to aviod.

Note I dont say the game will actually get any worse, only that some people will perceive it, and perceptions are what decides purchases.

* BF2142 is a case in point. Many Battlefield players are already very unhappy with the franchise, and Quake Wars is shaping up nicely as an alternative. In-game ads are another reason to make the switch.

Avatar 14793
44.
 
No subject
Aug 31, 2006, 15:31
44.
No subject Aug 31, 2006, 15:31
Aug 31, 2006, 15:31
 
Unless these ads mean a cheaper game for me (e.g. under 30 USD) I think I will pass on BF2142.

Now all we need a really ambitious developer to actually make a BF2 style game and do it right and but the final nail in the coffin of EA/Dice

43.
 
Re: Promoted to Cap'n Crunch.
Aug 31, 2006, 15:25
43.
Re: Promoted to Cap'n Crunch. Aug 31, 2006, 15:25
Aug 31, 2006, 15:25
 

I'm hoping that EA ties the game stats tracking to the ad stats tracking so that I could be promoted to Captain Crunch or Colonel Sanders by repeatedly viewing those ads


eheheheheeee!

-----
It may be that one day a young man will adore a Pinata.
-----
I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
42.
 
Re: Promoted to Cap'n Crunch.
Aug 31, 2006, 15:22
42.
Re: Promoted to Cap'n Crunch. Aug 31, 2006, 15:22
Aug 31, 2006, 15:22
 
I'm hoping that EA ties the game stats tracking to the ad stats tracking so that I could be promoted to Captain Crunch or Colonel Sanders
Lol

Avatar 18712
41.
 
It's really just a great new benefit
Aug 31, 2006, 14:58
41.
It's really just a great new benefit Aug 31, 2006, 14:58
Aug 31, 2006, 14:58
 
Here's the line I like: "The dynamic execution allows for in-game advertising elements to be updated and changed in real-time, keeping the advertising fresh and relevant for gamers."

See, it's really just a great new service for us consumers.....what a flooking joke! The only way to stop this shit is to vote with your wallet.

This comment was edited on Aug 31, 15:00.
40.
 
Promoted to Cap'n Crunch.
Aug 31, 2006, 14:50
40.
Promoted to Cap'n Crunch. Aug 31, 2006, 14:50
Aug 31, 2006, 14:50
 
I think the stat tracking and ranking that rewards high scores really ruined this game.
I'm hoping that EA ties the game stats tracking to the ad stats tracking so that I could be promoted to Captain Crunch or Colonel Sanders by repeatedly viewing those ads. This could be the beginning of a whole new playing style: the ad camper.

This comment was edited on Aug 31, 14:53.
39.
 
Re: Funny....
Aug 31, 2006, 14:46
39.
Re: Funny.... Aug 31, 2006, 14:46
Aug 31, 2006, 14:46
 
I for one think the immersion won't be broken at all in BF 2142, if, after running around a corner, I see subway is running a deal all of October on their foot long cheese steak sandwiches.



Anyhow, this was reason 27 not to buy the POS for me.



You just know they have a team of cretins trying to think how to shoehorn in advertising to fantasy genra games. And let me tell you, ideas 1 through to 50 stink like a four day turd and they'll end up using them.
This comment was edited on Aug 31, 14:50.
38.
 
Re: This was an obvious
Aug 31, 2006, 14:45
38.
Re: This was an obvious Aug 31, 2006, 14:45
Aug 31, 2006, 14:45
 
"Dear EA,
Thank you for making it easier and easier to decide to not buy 2142.

Love,
Cutedge"

My thoughts exactly. I don't think I will be getting BF2142.

This comment was edited on Aug 31, 14:47.
37.
 
Re: Funny....
Aug 31, 2006, 14:00
37.
Re: Funny.... Aug 31, 2006, 14:00
Aug 31, 2006, 14:00
 
Someone just pointed this out to me:

http://www.penny-arcade.com/comic/2002/09/18

Penny Arcade from 2002 that's fairly relevant.

36.
 
Re: Funny....
Aug 31, 2006, 13:16
36.
Re: Funny.... Aug 31, 2006, 13:16
Aug 31, 2006, 13:16
 
Alright!!!--now their games will be half the price, since they are going to make more money. And my ISP costs just were cut since they said they would pay a percentage of montly bill depending on how many ads I watch when they asked for my permission to use my bandwidth. (not!!)

Seriously, though,if it is as easy to stop as it was in SWAT etc. It's not big a problem. Just edit the hosts file. But the games should be cheaper because of it--but most likely the games will be even more expensive as well as shorter SP games (complete the the game in less than 2 hours).

This comment was edited on Aug 31, 15:35.
Avatar 1746
35.
 
Re: Funny....
Aug 31, 2006, 13:13
35.
Re: Funny.... Aug 31, 2006, 13:13
Aug 31, 2006, 13:13
 
Yup, I'm not paying full price for a game and then getting a bunch of adverts. It's a large part of the reason why I rarely go to the cinema these days - £6 a ticket and a half hour of adverts. If it's contextual, fine. If it's in the loading screen, fine. If it slows my ping, or sticks out like a sore thumb, then forget it.

As for BF2142, forget that too.

Avatar 18712
34.
 
Re: Funny....
Aug 31, 2006, 13:12
34.
Re: Funny.... Aug 31, 2006, 13:12
Aug 31, 2006, 13:12
 
I thought EA reached the nadir of in-game advertising with Need For Speed Underground 2.

Looks like I was wrong, but it seems people have short memories: remember when a patch for SWAT 4 allowed for streaming ads?

Avatar 13955
33.
 
Re: Anything for a buck
Aug 31, 2006, 13:10
33.
Re: Anything for a buck Aug 31, 2006, 13:10
Aug 31, 2006, 13:10
 

MeatForce
LMAO! Yeah, and when one team caps a point, it forces the opposing side to sit and watch a fullscreen ad for the cappers' products.

Dude STFU, you are going to give them ideas! Remember EA knows no bounds when it comes to milking more money out of a product.



LOL! Point taken.. But just think of all the fun we can have laughing at the chumps who continue to line up and buy their horseshit!

-----
It may be that one day a young man will adore a Pinata.
-----
I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
32.
 
Re: Funny....
Aug 31, 2006, 12:50
32.
Re: Funny.... Aug 31, 2006, 12:50
Aug 31, 2006, 12:50
 
DG: In game advertising, or any other non-direct profit scheme, will not have a noticble effect on the free market equillibrium. Consumers will still pay what they are used to paying and the supplier/manufacturer will see their bottom line increase, therefore increasing their stock value. This makes the stockholder, the REAL boss, very happy.

If the local hardware store offers to pay you $1000 a month to wear a giant hammer shaped hat everywhere you go, most people would consider it. While you are making money and "possibly" bringing in new business for the store, they are paying for the subconscious exposure, thus the true focus of advertising.

In game ads are only going to be a concern of people who have nothing better to do than jump on whatever hate bandwagon is the in thing (Fileplanet, Starforce, Jack Thompson, MMOs, Horse Armor). I could care less about seeing a billboard or a poster in a game for a product. The "realism" can't possibly be tarnished by it as games are not real. They are games and are a fun activity. If you want to escape for your daily lives, unplug your electronics and take a fucking walk.
Life is sexually transmitted.
31.
 
Buy Me.
Aug 31, 2006, 12:47
31.
Buy Me. Aug 31, 2006, 12:47
Aug 31, 2006, 12:47
 
I guess businesses trying to make money is a new concept for you people. That is what a free market economy does.

Perhaps communism is more your style.

If communism was more his style then he wouldn’t\couldn’t complain about it because communism is right and he is wrong, a free market democracy works because the people can voice opinions, e.g. complain, not because the government regulates it to work, dipshit.

I have no problem with ads, I turn on my free radio and expect to hear ads, I enjoy my free video game journalism online and expect ads, they provide a service that needs to be compensated for, easy enough.

I also have no problem with ads in a game (mainly I won’t be playing BF2142), as long as it doesn’t interfere with the service I already paid for; if levels are designed around ad placement, or servers are down to update ad database, or transmit ads, or if my control or direction is ever, no matter how slight, hijacked then this will be totally unacceptable.


30.
 
Re: Anything for a buck
Aug 31, 2006, 12:41
30.
Re: Anything for a buck Aug 31, 2006, 12:41
Aug 31, 2006, 12:41
 
MeatForce
LMAO! Yeah, and when one team caps a point, it forces the opposing side to sit and watch a fullscreen ad for the cappers' products.

Dude STFU, you are going to give them ideas! Remember EA knows no bounds when it comes to milking more money out of a product.

I haven't bought an EA game since Road Rash for Sega Genesis, and I am sure as hell not about to start with crap like this being put into games.

My money goes will be going to ET:QW.


This comment was edited on Aug 31, 12:46.
Violence, naked force, has settled more issues in history than any other factor, and the contrary opinion is wishfull thinking at its worst. Breeds that forget this basic truth have always paid for it with their lives and freedoms.
-Robert Heinlein
Avatar 17580
29.
 
Re: Anything for a buck
Aug 31, 2006, 12:40
beaves
 
29.
Re: Anything for a buck Aug 31, 2006, 12:40
Aug 31, 2006, 12:40
 beaves
 
Bring on the porn ads!!! Because in a burned out future with mecs and war, only porn will survive!

Avatar 14756
28.
 
Re: Anything for a buck
Aug 31, 2006, 12:36
28.
Re: Anything for a buck Aug 31, 2006, 12:36
Aug 31, 2006, 12:36
 
Here's how it's going to be "contextually relevant" while still being set in 2142:....

I honestly doubt they'll even go to that much trouble. EA will simply dump present-day ads in a futuristic game for the same reason a dog licks its balls.

EA Games: Because we can!


27.
 
Re: This was an obvious
Aug 31, 2006, 12:36
27.
Re: This was an obvious Aug 31, 2006, 12:36
Aug 31, 2006, 12:36
 
Dear EA,
Thank you for making it easier and easier to decide to not buy 2142.

Ditto. I haven't even loaded up the beta yet and I don't want to. BF2 did not become what I hoped it would and feels more like a big frag fest now.

I think the stat tracking and ranking that rewards high scores really ruined this game. My score stopped climging at about 13k because it just wasn't fun anymore...

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