Perhaps in BF2142 we shall be fighting for the Pepsi Resistance Army against the Texaco Federation (for the city of Ford Mustang)?
Laugh now, but read Jennifer Government and you'd think that'd be pretty cool, hehe.
Seriously though, I know "next gen" games cost a lot to make, but if they're adding advertising and I'm still paying $70(Canadian) for a game, the consumer really isn't coming out on top here so why announce this shit at all? Like we're all suppose to go "In game advertising, f@#$%ing COOL! Just want I wanted, now I have to pick up an EA game!"