More In-Game Ads

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.
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26.
 
Re: Funny....
Aug 31, 2006, 12:29
DG
26.
Re: Funny.... Aug 31, 2006, 12:29
Aug 31, 2006, 12:29
DG
 
I guess businesses trying to make money is a new concept for you people. That is what a free market economy does.

Perhaps communism is more your style.

What the free market economy 'does' is allocate scarce resources in an efficient manner, usually, or ideally anyway, by matching supply and demand at the equillibrium point. This does not necessarily involve continually making more money, if free market is operating efficiently business should gain an appropriate reward for their effort and risk - not more.

However free market is a process, fundamental to it's concept is that demand and supply is in a constant state of flux. Free market, if efficient, automatically adjusts to an efficient allocation automatically. Therefore if a supplier obtains more revenue per unit by reducing quality (evident from the complaints), they shift the supply curve upwards and demand curve downwards, so the equillibrium point will be at a reduced price and/or reduced quantity. If the move is misjudged, not only do you have consumers worse off but the supplier too.

Central to free market is consumer choice, for choice to be efficient consumers have to be knowledgeable about all factors relevant to their decision. Complaining about something is very useful in this respect.


Not tolerating people complaining about products is a problem normally associated with communism (this is neither required nor desirable for communism, it's just typical - perhaps due to the typical types of government who adopt it).

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25.
 
Re: Anything for a buck
Aug 31, 2006, 12:25
25.
Re: Anything for a buck Aug 31, 2006, 12:25
Aug 31, 2006, 12:25
 
Humm, well that makes my decision on buying BF2142 easy.

24.
 
Re: Funny....
Aug 31, 2006, 12:23
24.
Re: Funny.... Aug 31, 2006, 12:23
Aug 31, 2006, 12:23
 
I guess businesses trying to make money is a new concept for you people. That is what a free market economy does.

Perhaps communism is more your style.

War, is that you?

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23.
 
No subject
Aug 31, 2006, 12:21
23.
No subject Aug 31, 2006, 12:21
Aug 31, 2006, 12:21
 
Wasn't the premise of Battlefield 2142 that the world is going through the beginnings of an ice age and that resources are getting scarce, hence the reason the two sides are fighting. So how messed up will it be to see Dodge Ram Truck and Burger King ads all over the place?? I actually thought the advertising in Fight Night 3 was pretty awful and very blatent. This will be much worse.

22.
 
Re: Anything for a buck
Aug 31, 2006, 12:17
22.
Re: Anything for a buck Aug 31, 2006, 12:17
Aug 31, 2006, 12:17
 
My biggest complaint with this nonsense is that, unlike Anarchy Online, these games are being presented to us neither free or at low cost. In other entertainment media, advertisements help make the content cheaper, or even free, to users. This is setting a horrible example that, although we pipe our games full of ads you, the end user, still get to pay full price and have no say whatsoever in choosing to display them or not.

21.
 
Re: Anything for a buck
Aug 31, 2006, 12:16
21.
Re: Anything for a buck Aug 31, 2006, 12:16
Aug 31, 2006, 12:16
 
Ads wouldn't bother me if they make sense. Playing sports games where ads are all over makes sense to me. Playing a game like 2142 set a 100 yrs from now showing an ad for the TV show 24 does not make sense at all. Hell half these games have a hard enough time keeping lag out of their network code and now we are adding one more layer of complexity on top of the mess. I'm all for a company making money but I think this time its going the cheap and easy route instead of stepping back and seeing that the crappy games they release is the reason they are not making true money. Fix the problem...don't ignore it.

20.
 
No subject
Aug 31, 2006, 12:13
20.
No subject Aug 31, 2006, 12:13
Aug 31, 2006, 12:13
 
Awesome! I think that ingame advertising will be a great thing, just like outsourcing American jobs to cheaper foreign workers! Because you know that whenever the publisher is able to make more money on their investment that means we'll be able to buy their products for cheaper and cheaper! Right? RIGHT?!?!
--------------------------------
...no, not *that* Brian Reynolds
19.
 
Re: Anything for a buck
Aug 31, 2006, 12:08
19.
Re: Anything for a buck Aug 31, 2006, 12:08
Aug 31, 2006, 12:08
 
LOL This post made me laugh!

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18.
 
Re: Anything for a buck
Aug 31, 2006, 11:51
18.
Re: Anything for a buck Aug 31, 2006, 11:51
Aug 31, 2006, 11:51
 
KillerBee: I guess businesses trying to make money is a new concept for you people. That is what a free market economy does.

Perhaps communism is more your style.


Yep, because obviously, if you oppose one intrusive method of profit making that you don't like, you obviously oppose 'free market economies' and be communist. Thanks for the well-thought-out post, KillerBee. I look forward to more of your astute analyses soon!

17.
 
Re: Anything for a buck
Aug 31, 2006, 11:50
17.
Re: Anything for a buck Aug 31, 2006, 11:50
Aug 31, 2006, 11:50
 
Perhaps in BF2142 we shall be fighting for the Pepsi Resistance Army against the Texaco Federation (for the city of Ford Mustang)?

Laugh now, but read Jennifer Government and you'd think that'd be pretty cool, hehe.

Seriously though, I know "next gen" games cost a lot to make, but if they're adding advertising and I'm still paying $70(Canadian) for a game, the consumer really isn't coming out on top here so why announce this shit at all? Like we're all suppose to go "In game advertising, f@#$%ing COOL! Just want I wanted, now I have to pick up an EA game!"


16.
 
Re: Anything for a buck
Aug 31, 2006, 11:48
16.
Re: Anything for a buck Aug 31, 2006, 11:48
Aug 31, 2006, 11:48
 

Perhaps in BF2142 we shall be fighting for the Pepsi Resistance Army against the Texaco Federation (for the city of Ford Mustang)?

LMAO! Yeah, and when one team caps a point, it forces the opposing side to sit and watch a fullscreen ad for the cappers' products.

-----
It may be that one day a young man will adore a Pinata.
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I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
15.
 
Re: This was an obvious
Aug 31, 2006, 11:47
15.
Re: This was an obvious Aug 31, 2006, 11:47
Aug 31, 2006, 11:47
 
well said. I strongly oppose in game ads, I was forced to code this bullshit when I worked at lionhead. My games have no ads, they never will, people play games to esacpe from the advertising obsessed bullshit of real life.
If you pay money for a game, wtf are they doing stuffing ads in it?
Vote with your wallet. Dont buy games with ads in.
14.
 
Re: Bandwidth
Aug 31, 2006, 11:42
14.
Re: Bandwidth Aug 31, 2006, 11:42
Aug 31, 2006, 11:42
 
If it acts like that, they need to call it studderfield2142

It could very well behave like that, depending on how they do it. Ever go to a busy webpage, get stuck waiting for it to display, and then use adblock only to find the slowdown was the damn ad server? That pisses me off.

Maybe they can offer a free version of BF2142 complete with takeover ads.. imagine the number of broken mice from frustrated players.

13.
 
Re: Anything for a buck
Aug 31, 2006, 11:30
13.
Re: Anything for a buck Aug 31, 2006, 11:30
Aug 31, 2006, 11:30
 
Here's how it's going to be "contextually relevant" while still being set in 2142: there will be old bombed-out cities let from the 21st century that miraculously have all of their ads left intact. Because you know, we can't have the poor advertisers' hard work defaced in any way. Which also makes me wonder if the ads will be immune to damage/decals/etc so they are always visible.

Perhaps in BF2142 we shall be fighting for the Pepsi Resistance Army against the Texaco Federation (for the city of Ford Mustang)?

Ads are fine if they're sensible - as realistic streetside billboards, around football grounds, etc - but invariably when put in the right context (which already isn't very bloody likely) they have an unrealistic level of clarity compared to reality. If they're going to have billboards, at least do it properly and have giant boabys' drawn on them in think black pen.
This comment was edited on Aug 31, 11:33.
12.
 
Re: Bandwidth
Aug 31, 2006, 11:30
12.
Re: Bandwidth Aug 31, 2006, 11:30
Aug 31, 2006, 11:30
 
Agreed, I dont want to pay 60 bones for a game that is gonna download ads whilst i play. Ive got other things i would rather do with my bandwith. Like keep my ping down while i play games.

I remember when Anarchy Online did the ads, it was a nice way to generate revenue for the company, but the only people who had to see them were the people doing the 12 month free account. Some of the "billboards" were .avis and every time you would walk near them the game would start studdering.

If it acts like that, they need to call it studderfield2142


11.
 
Re: Anything for a buck
Aug 31, 2006, 11:29
indiv
 
11.
Re: Anything for a buck Aug 31, 2006, 11:29
Aug 31, 2006, 11:29
 indiv
 
No, they'll be contexually relevant because in the future the only fast food chain that survived will be Taco Bell. And since it's dynamic, they can change this every week!


10.
 
Re: This was an obvious
Aug 31, 2006, 11:25
10.
Re: This was an obvious Aug 31, 2006, 11:25
Aug 31, 2006, 11:25
 
Dear EA,
Thank you for making it easier and easier to decide to not buy 2142.

Love,
Cutedge

9.
 
This was an obvious
Aug 31, 2006, 11:24
9.
This was an obvious Aug 31, 2006, 11:24
Aug 31, 2006, 11:24
 
The groundwork for this had been laid a while back. Just look at banner ads on websites. And, it's not suprising that EA was the company to spearhead this for gaming. Just look at their static ads in games like Burnout 3 Takedown, the Fight Night series, etc. The only difference between that style of in-game ad and the new version is that the ads/billboards will be able to change over time to relflect/advertise new games.

As long as they don't start having popup ads that block your view while playing the game (lol), it should not be "that" different than now. Perhaps the ads will eventually recognize what game you are playing and focus on that game type for the ads. At least I wouldn't have to see all those Tiger Woods Golf ads (a game which I could care less about) when I go back and play something like Burnout 3/etc. :}

This comment was edited on Aug 31, 11:25.
8.
 
Re: Anything for a buck
Aug 31, 2006, 11:22
8.
Re: Anything for a buck Aug 31, 2006, 11:22
Aug 31, 2006, 11:22
 
Here's how it's going to be "contextually relevant" while still being set in 2142: there will be old bombed-out cities let from the 21st century that miraculously have all of their ads left intact. Because you know, we can't have the poor advertisers' hard work defaced in any way. Which also makes me wonder if the ads will be immune to damage/decals/etc so they are always visible.

BF2142 is going to suck anyway if the history of the BF series is any indicator.
A message of hope to those who choose to hear it,
and a warning to those who do not.
7.
 
Re: Funny....
Aug 31, 2006, 11:14
7.
Re: Funny.... Aug 31, 2006, 11:14
Aug 31, 2006, 11:14
 
RE:KillerBee

I have no problem with in game advertising in fact I think its a great idea. I do however have a problem adding it to a multiplayer online game that takes place in the future.

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