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E3 Evolves

The Entertainment Software Association now offers the predicted announcement about the future of the Electronic Entertainment Expo, using "evolving" as the term for the new version of E3, which will remain in Los Angeles, but will be a more "intimate" affair, so get your lingerie ready:

Washington, DC (July 31, 2006) – To better address the needs of today’s global computer and video game industry, the 2007 Electronic Entertainment Expo (E3Expo) is evolving into a more intimate event focused on targeted, personalized meetings and activities, the Entertainment Software Association (ESA) announced today.

“The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season,” said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. “Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences.”

The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described by ESA as a “great and supportive partner helping to build E3.” It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years.

“E3Expo remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others,” said Lowenstein.

Additionally, the evolution of the video game industry into a vibrant and expanding global market has led to the creation of major events in different regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and company-specific events held by Sony, Nintendo, Microsoft, and others around the world. As a result, Lowenstein said, “It is no longer necessary or efficient to have a single industry ‘mega-show’. By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3.”

Additional details about the new E3Expo event will be forthcoming in the next few months.

3. Re: Meh Jul 31, 2006, 15:04 Cutter
Less money blown on wasteful advertising like E3 should hopefully translate into more cash for actual development and QA. Build a good, bug free game and it will sell. You can spend a fortune advertising shit, but it still won't sell.

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  1. Jul 31, 14:54 Hahaha!! Mad Max RW
  2. Jul 31, 14:56 Meh the_culture
>> 3. Jul 31, 15:04  Re: Meh Cutter
  15. Jul 31, 16:36   Re: Meh Shadowcat
  16. Jul 31, 16:44    Re: Meh Wildone
  17. Jul 31, 16:44    Replies Zephalephelah
  18. Jul 31, 17:07     Re: Replies Some Dude
  21. Jul 31, 17:48      Re: Replies Enahs
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  28. Jul 31, 20:35       Re: Replies Camaro76
  29. Jul 31, 21:07        Re: Replies Some Dude
  30. Jul 31, 21:15         Re: Replies Zephalephelah
  32. Jul 31, 21:42          Re: Replies Some Dude
  33. Jul 31, 23:23           Re: Replies Kxmode
  24. Jul 31, 18:05     Re: Replies the_culture
  26. Jul 31, 18:52     Re: Replies LazerMane
  22. Jul 31, 18:02   Re: Meh Riley Pizt
  4. Jul 31, 15:05  Re: Meh Undead Scottsman
  11. Jul 31, 15:19   Re: Meh sponge
  5. Jul 31, 15:05 Soooo..... Dreagon
  6. Jul 31, 15:07  Re: Soooo..... Mysdrial
  7. Jul 31, 15:08  Re: Soooo..... the_culture
  8. Jul 31, 15:08  Re: Soooo..... Some Dude
  23. Jul 31, 18:04   Re: Soooo..... Riley Pizt
  25. Jul 31, 18:11    Re: Soooo..... Some Dude
  9. Jul 31, 15:08  Re: Soooo..... Ihya
  10. Jul 31, 15:17 No subject LazerMane
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  31. Jul 31, 21:25 Translation Kxmode


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