This is very very very very BAD.
It may be funny to some, but this is BAD for the industry.
If publishers continue to deceive the ESRB, or the ESRB aren't thorough in their reviews, Congress and all the other Nanny State morons like Joe Lieberman and Hillary Clinton are going to say "see! see! This industry cannot regulate itself!"
And then BOOM. The legislation will come down like a ton of Bibles, er....BRICKS.
THIS IS BAD, FOLKS. Just more fuel for the zealots who want to regulate the game industry to hell and back.