SAN JOSE, Calif. - Professional video gaming is set to debut on cable television later this year, potentially paving the way for the kings and queens of game controllers to become as familiar to American households as the faces of Johnny Chan or Annie Duke in televised poker.

Major League Gaming, the world's largest organized video gaming league, on Monday will announce a programming deal in which USA Network will air seven one-hour episodes in the fall, featuring the pro circuit and its players.

Though video gaming fans have been able to follow competitions on game Web sites for years already, MLG's television deal marks the first time regular TV viewers would be able track the ups and downs of a pro tournament, watching video gaming as a new kind of extreme sport.

"This is the sign that pro gaming has finally arrived to the mass market," said Matthew Bromberg, MLG's president and chief operating officer. "It's like poker was two years ago, or NASCAR 15 years ago."