It's a fair argument you make Sepharo, but then again it is also one made in error.
There's a great rating system in place, one that's easy to understand
and let's not forget that it is a great ratings system that has never been imposed & which kids understand to be the equivilent of copying the superbowl for later watching. There is simply nothing to the current state that suggests that any company, any government, or any person considers ESRB to be anything but a pathetic joke.
This is why the government is putting pressure on the gaming industry & this is why the gaming industry must respond or find themselves & their precious ESRB under the issuance of laws that will tie their hands & they don't want that.