"Maybe it's not crazy to go spend thirty or forty million bucks to actually make one of these things." Hudson points out, "At some point, they'll get tired of WoW and want to play something else."
Ultima Online. How long has that game been around? Sure, it's not as popular as it used to be, but I knw people that still play it.
Charging more for WoW would definitely turn it off for me, or, dare i say it, send me skulking to private servers. There's a median point when a company gets from 'Let's keep it right for the players, and keep them happy, while making enough to cover our costs', to 'Let's just bend them over, and not even bother with a reacharound.'
You want me to pay 20 bucks a month for an online game? Tell you what. You A.) Make it with graphics better than Oblivion, or the new Crytek engine. B.)NO LAG. At all. Ever. C.) Fully interactive worlds, with carefully designed limits so you don't have killjoys intentionally messing things up. D.)Keep the farmers out. E.)Multiple Endgame scenarios that will keep me enthralled. F.)Mini-games to take the grind tedium to a minimum. G.) Don't allow EA to produce it. H.) Full character progression. Like aging. If you want to keep all of those nifty uber-items you've collected? Have a 'family' system. Father starts out as a young warrior, progresses through the game, gets old, and passes his gear onto his offspring. [Just somethin I thought would be neat. You end up with super-powerful family heirlooms that you have to learn to properly use and maintain.]
Tall order, right? So is trying to charge me more than 15 a month.