WoW isn't like a multiplayer Oblivion at all.
I agree, I wish Oblivion had basic LAN play. Not even internet, LAN so you don't even have to worry about much bandwidth optimization. Not even all that complicated too, just multiple people in the same world, shared quests. Coop multiplayer, not competitive multiplayer. I just want to be able to run around doing random crap with a couple of friends.