MS ♥s PC Gaming

Moore Pledges PC Games Renaissance on Next Generation (thanks Firingsquad and Ant) relates some of what was discussed at Peter Moore's session today at the DICE Summit, with Microsoft taking responsibility for allowing the PC games market to decline. He goes on to say they are poised to reverse that trend based on a reorganization, and an optimistic view of how Windows Vista will help:
He said that Microsoft's recent reorganization would help the company "focus on the games business as a standalone business."

"Previously, we operated under separate units," he said. "Everything is now being brought together to build truly cohesive, integrated marketing."

"The future is about PC games and Vista is at the vanguard of that."

He said that Vista would drive PC upgrades which would help game sales, and gave an impressive demonstration of how Vista improves the gaming experience through better file organization.

Moore once again put the pressure on his own company to push game sales. "We have seen years of decline in PC games retail sales. As a platform holder, we need to drive sales."
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Deja vu
Feb 10, 2006, 21:58
17.
Deja vu Feb 10, 2006, 21:58
Feb 10, 2006, 21:58
 
Don't they put out this same press release every time a new Windows version comes out -- about how it's going to "revolutionize" PC gaming? PC won't and never will compete with the console market, it will always be a niche market (I'm not dogging it, I've been a PC gamer for many years).

This comment was edited on Feb 10, 21:58.
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   Re: Huh?
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Deja vu
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