Crysis Announced [Jan 30, 2006, 12:10 pm ET] – Share – Viewing Comments
EA and Crytek
Announce Development of Crysis has the official announcement of the next
project from Crysis, a first-person shooter due in 2007:
CHERTSEY, UK - January 30, 2006 - Electronic Arts (NASDAQ: ERTS), the world's leading interactive entertainment software company and award-winning developer Crytek, today announced they will bring Crysis, an exciting new first person shooter, to gamers worldwide. Developed by Crytek, the makers of the award-winning Far CryTM, Crysis will be an original first person shooter game for PC based on new intellectual property.
"Our focus has always been on innovating gameplay and technology, and bringing new experiences to gamers through our original intellectual properties," says Cevat Yerli, CEO & President of Crytek. "Crysis will be a showcase for that commitment and will offer gamers from all over the world the next step in FPS gaming."
Shooter fans will face a new kind of gameplay challenge requiring adaptive tactics and customisation of weapons and armour in dynamic, hostile environments as mankind struggles to survive in the face of a horrific alien invasion.
Crysis will bring together the creative and technical talent of Crytek with the publishing expertise and unrivalled reach of Electronic Arts. Crysis is to be published by EA following the worldwide relationship announcement between the two companies and is being developed using the leading-edge technology of Crytek's proprietary engine CryENGINETM 2.
"We are delighted to reach the next level in our relationship with Crytek," says Tom Frisina, Vice-President and General Manager for EA Partners. "Nurturing creative talent and bringing original intellectual property to the world of interactive entertainment is a key focus for EA and EA Partners. Crysis will bring an entirely new FPS experience to gamers everywhere."
The name isn't about marketing toward the younger crowd, but to create brand recognition.
Yes, I got that. Brand. Quite the buzzword a few years back, right after CRM and TQM. Your point is valid. Again. And personally, I really liked what that brand's had to offer.
I stand corrected by your argument against the name being marketed to teenagers; demographically, the typical gamer IS older. I mistakenly assumed you'd have to be 17 or so to think a ludacrisly bad name like "Bloodrayne" was cool. But the typical gamer is more like 30. Thank you for setting me straight on that count.
Branding and pandering to the market aren't mutually exclusive, though; I understand - really! - that incorporating The Brand was the primary goal. But it was also the impetus for the cutesy spelling. Beyond branding, the title must appeal to buyers. The brand alone isn't enough. Other than screen shots, all you got to promote for months (or even years) is the title.
"Crysis" no doubt seemed like a stroke of genius to someone, using the brand name in a "clever" title. BONUS! But it still strikes me as laughably trite, and that's why I posted in the first place.
As for pots and kettles, I must admit that my screen name is hideously, datedly, incredibly stupid bad.
Say, you don't suppose that was my intention all along?
Yes, I got that. Brand. Quite the buzzword a few years back, right after CRM and TQM. Your point is valid. Again. And personally, I really liked what that brand's had to offer.
I stand corrected by your argument against the name being marketed to teenagers; demographically, the typical gamer IS older. I mistakenly assumed you'd have to be 17 or so to think a ludacrisly bad name like "Bloodrayne" was cool. But the typical gamer is more like 30. Thank you for setting me straight on that count.
Branding and pandering to the market aren't mutually exclusive, though; I understand - really! - that incorporating The Brand was the primary goal. But it was also the impetus for the cutesy spelling. Beyond branding, the title must appeal to buyers. The brand alone isn't enough. Other than screen shots, all you got to promote for months (or even years) is the title.
"Crysis" no doubt seemed like a stroke of genius to someone, using the brand name in a "clever" title. BONUS! But it still strikes me as laughably trite, and that's why I posted in the first place.
As for pots and kettles, I must admit that my screen name is hideously, datedly, incredibly stupid bad.
Say, you don't suppose that was my intention all along?
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