More In-Game Advertising

THQ and Massive Expanding Boundaries Of Dynamic, New Advertising Medium announces further inroads for the company placing advertisements in video games. Obviously a boon for publishers, the release also takes the now familiar tack of touting the benefits to consumers:
AGOURA HILLS, Calif. and NEW YORK, Dec. 19 /PRNewswire-FirstCall/ -- THQ Inc. (Nasdaq: THQI - News) and Massive Incorporated today announced plans to bring THQ video game titles to Massive's video game advertising network.

"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play," said Kelly Flock, executive vice president of worldwide publishing, THQ.
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Re: No subject
Dec 19, 2005, 21:04
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Re: No subject Dec 19, 2005, 21:04
Dec 19, 2005, 21:04
 
Not that anyone cares but...

Movies: I don't go to movies anymore. Sometimes when there is an actual movie I want to see I will go. I call the theater and ask "when time does the movie start?" They say "7:30" and I say "No, I'm talking about the actual start of the movie, the time after the commercials and previews" and they say "7:45". I show up at 7:45.

TV: I hardly watch TV anymore. I download all the tv shows I watch and of course they come without commercials.

Magazines: I don't read any magazines any more. I got tired of the fucking inserts that fall out of them and how every other page is a fucking ad. The actual content of the magazines can be gotten from dozens of websites in a more convenient and timely manner anyway.

Games: I remove intros with all the logos by renaming directories, renaming files, or deleting files. I Look for commandline options to skip all the logos. One of the first things I do with a game. I'll be damned if I pay for a game which has shameless advertising in it.

Billboards: When I'm driving they don't bother me because I'm really focusing on what's ahead of me not so much the billboards all around me.

In Stores Ads: I ignore all the displays. I go shopping with a specific purpose in mind so those ads don't make me go out of my way to check them out and read them. I want to go in, get what I came for and get out as quickly as possible.

Radio: I don't care enough about commercial radio. The play the same songs. Every day there are like 3 cd's that come out. Yet they keep playing the same songs for years. Ads don't annoy me on radio because the content of the radio does not interest me because of the above.

The web: I use Firefox. I use adblock plus extension with adblock filterset.g updater to keep the adblock blacklists and white lists current. I don't see any ads on most webpages. I find ads on the web to be extremely highly annoying. When I was a dumb IE user, I never clicked on any ads, I clicked to close them constantly.

And that's the way I feel about it.

This comment was edited on Dec 19, 21:32.
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