You misunderstand the reasoning here: The really bad sales of dsmarts games are caused by the single sold copy being pirated and then distributed to millions of fans, thus depriving dsmart of millions. Using this draconian copy protection scheme, as well as online activation and hardware signature coupling (wtf - what the hell was he thinking? Oh wait, I'm answering that) will mean that all these fans will now buy the game and make him rich.
What a retard! I have, on occasion, actually thought of buying one of his games, just to see how bad it was, or to be pleasantly surprised, but, I will NEVER buy a game that I have to rely on the existence of another companies servers, or my own hardware never changing, to play. I'd accept starforce before I accepted online activation of a game or hardware coupling.