It's my optimistic ohpe that the public simply won't take to a format that's obnoxiously protected. The general public will buy this new format and get ridiculously annoyed at the restrictions that are plastered all over a product they just paid for, and they'll spread the word to their friends that they might as well just not even move to the new format, because it's not worth the hassle.
And they'll tell their friends, who'll tell their children, who will tell their playmates, who will grow up and rebel against unnecessary content protection by coming together and creating one format that will take over the entire film, music, and software industry, and which will of course have no protections whatsoever. In fact, they'll just make it free. Because by that point money will be meaningless and the world will be a united society of peace and cooperation where corrupt politicians and religious wars will be a thing of the past.
You know.. like Star Trek.
I see a distinct possibility for this.
Well.. maybe just the first part.