IGN Gets Foxy [Sep 08, 2005, 10:11 am ET] – Share – Viewing Comments
News Corporation to Acquire
IGN Entertainment, Inc. (thanks Frans) is the press release confirming
rumors that Rupert Murdock's media conglomerate is acquiring IGN Entertainment,
saying the transaction will involve $650 million in cash. Here's a bit on the
move:
With the addition of IGN, Intermix and Scout Media to the existing Fox-branded sites, News Corporation's U.S. web traffic will increase to nearly 70 million unique monthly users and more than 12 billion page impressions per month, putting the Company in the top echelon of most trafficked sites on the Internet today. The combined sites will also provide a powerful cross-promotional opportunity for Fox's television and film content and enable the company to more efficiently introduce new products and services using its enhanced web presence.
I think Rupert Murdoch is a good businessman but that business interests can really run up against ethics in the world of journalism. And that's what IGN is... game journalism. People already think IGN is too soft on game scores, and some people wonder if this is due to IGN's heavy marketing. I mean, they get paid a ton of money to put up massive marketing ads all over their site... and it seems like the scores for some pretty crappy games get softened up because of it.
Giving people what they want is a great way to run a business, but not a news organisation. Because then you just pander to whatever the people want to hear.
I wouldn't be surprised if FOX games and movies started getting better reviews on IGN. Just a few percentage points higher than other game review sites of course... nothing to give away the little game..
Giving people what they want is a great way to run a business, but not a news organisation. Because then you just pander to whatever the people want to hear.
I wouldn't be surprised if FOX games and movies started getting better reviews on IGN. Just a few percentage points higher than other game review sites of course... nothing to give away the little game..
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