The thing is, there's 15,000 people who like the game, you've got to feel sorry for them.
I think what has to happen is that MMOGs go the P2P way with a distributed and self-updating map kept on each players PC. I can't believe the map data is too big for modern PC storage, and when the program keeps communications to only between the members of groups interacting, bandwidth shouldn't be a problem.
Too bad there won't be a fortune in fees in it for the company, just the game sale, but you'll never have to burn the people who are supporting you to the bitter end.