Game Ad Deconstruction

Online advertising for the gamer generation offers an analysis of the new in-game advertising that's been added to SWAT 4 in the latest patch, offering the output of a packet analysis running under the new system.
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Re: On the bright side
Aug 13, 2005, 01:29
5.
Re: On the bright side Aug 13, 2005, 01:29
Aug 13, 2005, 01:29
 
On the bright side... this could work out well for mod developers.

BTW the article's method for avoiding adverts is easily bypassed by variations in the initial xml handshake data.

The problem with this I think would be that the creative freedom for the individual would no doubt be lessened. Mod creators would begin to try and put more exclusivity on their work (anyone remember when CS didn't "allow" custom maps?), whether by the company paying for the ad's command or their own.

After all, what's the point of putting advertising in the game if everyone's going to run out and use custom models and maps anyway?

4.
 
and security problems
Aug 12, 2005, 18:58
4.
and security problems Aug 12, 2005, 18:58
Aug 12, 2005, 18:58
 
... I hope there's no buffer overflows in DirectX's DDS loader.

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On the bright side
Aug 12, 2005, 18:54
3.
On the bright side Aug 12, 2005, 18:54
Aug 12, 2005, 18:54
 
On the bright side... this could work out well for mod developers.

BTW the article's method for avoiding adverts is easily bypassed by variations in the initial xml handshake data.
This comment was edited on Aug 12, 18:55.
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Re: swat 4 ads
Aug 12, 2005, 18:19
2.
Re: swat 4 ads Aug 12, 2005, 18:19
Aug 12, 2005, 18:19
 
"wonder if the ad trackers track whether the player shoots the product."

That would just open the website so they could blast us with more ads.....

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Yes, I abuse grammar by opening my mouth.
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swat 4 ads
Aug 12, 2005, 17:52
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swat 4 ads Aug 12, 2005, 17:52
Aug 12, 2005, 17:52
 
bleh i own the game but haven't played it recently, kinda curious to see how they're handling this; if it doesn't affect performance and isn't contrived to shove ads in your face Everywhere i guess i don't really care if i see real or fake products in the game.

I'd object if they make something blatant and annoying, like if the only cover in a hallway is behind a Coke machine that's blaring the "i'd like to buy the world a coke" theme, or if EVERY bathroom door in the game had ads for hygiene products, or if elevators in some game were intentionally slowed waay down so you had to listen to some Muzak ad, etc.

wonder if the ad trackers track whether the player shoots the product.
This comment was edited on Aug 12, 17:56.
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