The Cost of Hot Coffee

Hot Coffee burns Take 2 on MCV reflects on the financial impact on Take 2 of the lewd GTA: San Andreas content unlocked via the Hot Coffee mod for the game. Arguing against the saying that there's no such thing as bad publicity, the story states the game's rating change may cause the publisher's revenues to slip to barely over the $1.25 Billion (yeah, with a "B") mark for the year:
The Hot Coffee debacle could cost Take 2 Interactive around $40m in revenues and up to $28m in net income.

The company has been forced to lower its Q3 and full year forecasts after admitting responsibility for the ‘hidden’ sex mini-game in GTA: San Andreas and the subsequent change of the ESRB rating to Adults Only.

As a result, Take 2 is lowering its Q3 fiscal guidance for revenues from a $205-215m to $160-170m. In addition, the publisher’s full year revenues are now expected to be $1.26-1.31 billion, down from $1.30-1.35 billion.
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24.
 
Well, there's good news even in turmoil
Jul 22, 2005, 15:25
24.
Well, there's good news even in turmoil Jul 22, 2005, 15:25
Jul 22, 2005, 15:25
 
Well, as bad as this sound’s for Rockstar Games, I guess it was the only reason I even considered the enticement of buying the game (yesterday afternoon). Otherwise I would have never owned it.

I then became the fiend of political incorrectness, found the Mod "hot_coffee_v2-1.zip", and made it a part of the collective. I am one FUCKING happy man.

So I give Rockstar a great-big-jolly Winston Churchill salute for this and making the ole "in-and-out" possible.

If I was a betting man, I'd say this is going to help their earning reports considering the massive amounts of perverts, like myself, scavenging the world for any hint of inexplicable interaction
-The Dude-

Vic B.
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