Sony Online already has demonstrated expertise in this arena with such significant hits as the "EverQuest" franchise, "PlanetSide" and "Star Wars Galaxies: An Empire Divided." It also brings economies of scale to operating these labor-intensive properties.
"By working with Warner Bros. Interactive Entertainment, we will fuse the knowledge SOE has in the online space with some of Warner Bros.' phenomenal properties," Sony Online Entertainment president John Smedley said. "SOE will work closely with Warner Bros. Interactive Entertainment to maintain the authenticity consumers demand from the DC Comics franchises and the existing 'The Matrix Online' game."
Sega of America will continue to manage distribution of "The Matrix Online," while Warner will oversee content development and relinquish operational involvement. Ubisoft withdrew from its involvement with the property in early 2004.