As PC Gamer said: If Valve DIDN'T have the expectation and rep they have
Does anyone else find this funny, or is it just me? Valve doesn't, and shouldn't have a good rep. They released 1 game, Half-Life, that was good. In fact Half-Life was the only game they released. They lied to the public about a release date. Instead of saying "Sorry guys, it's gonna be delayed" when they knew they wouldn't reach the release date, they lied. Not good.
Although one question i have to ask is, if id created a Steam-esque program, would people still bitch about it? id do have an almost god-like reputation respect within the gaming community to do almost anything without too much bitching coming from end-users purely because of their almost invention of modern FPS games.
Getting back to the Steam thing i'd say that if Valve had spent another year or so before introducing the concept and program, a year spent doing testing, market research and getting feedback on it i reckon they could have created something wonderful. However they didn't, and Steam is problematic and no matter how many times we say "if" and "why" over things we can't change them, lets just hope no-one follows directly in Valve's footsteps.