Why does this have to be the normal operation for dev studios? Are they really suffereing without ACTVI? I don't think so, if their track record is so good, What do they need with pushing games in China? Why is the dev studio not hiring a guy to push their sales harder instead of being "soul-stolen" by EA or ACTVI. Its bad news coming. At least smaller devs have a leg up now. Its like Walmart vs Mom&Dad, 2006 will be round 1.