Ads in games are going to be BIG next year. Don't shoot the messenger but check out this DISTURBING link:
http://tinyurl.com/68zj7 Here's a taste:
""How does Massive's technology work? When gamers log on, Massive
begins to track their actions and serves up appropriate ads on the
billboards and signs inside video games. It then gives a tally to
advertisers, who pay by the impression. The system can be used on
online games--or on offline games in which the computer is nonetheless
hooked to the Internet.
In a racing game, for example, Massive's technology could feature
rotating ads for the latest products from Hewlett-Packard or
Blockbuster on the banners circling the track. (It's
anachronism-friendly too, so Gandalf won't lay siege to a Kragen Auto
Parts outlet.)
The idea has strong appeal. The top 100 advertisers have already
signed up, and by the end of next year, 36 GAMES WILL LIKELY BE ON THE
MASSIVE AD NETWORK, which will reach more than 19 million viewers. Up
until now, games have featured artificial ads, or static product
placement spots that quickly go stale. "
NOT GOOD FOLKS!!! Ubisoft, Atari, and Vivendi Universal have already signed up.

I only guess EA will be on it too.
I expect a $10-$15 discount if a game has ads. I WILL NOT PAY FOR COMMERICALS!!