In one of the early tech demos from Futuremark (later to split and become Remedy and Mad Onion - which became Futuremark again), there were posters of Max Payne. Was his name on those posters? Was 3DR already involved before Remedy even existed? Hmmm...I wish I still had that demo so I could check to see if they had already called him "Max."
Unless this "new game" is two months away from release or 3DR are shopping for a publisher for it, then they have once again made the mistake of announcing something way too early. I'd have thought they would have learned not to talk about a project until it's release is imminent. Why do they need to create a buzz at this point? What's the real motivation here?