It's like Kohan, except 3D, with better combined arms gameplay, and during WW2. This is a fun demo with multiplayer and single player skirmish.
My only problem with it is the engine runs somewhat slow, but oh well. Maybe it's my graphics setup, but if not, they had better optimize it a bit before releasing if they know what is good for their bank account and review scores.
Play the tutorials. The only game it's even remotely like is Kohan. It doesn't play like any other game except for that. I've played them all, and this Axis and Allies RTS isn't anything like Rise of Nations, C&C anything, or any of the Total War games. The gameplay and interface is totally different, so if you don't play the tutorials, you won't have a clue. This seems to be the state of all three people I've seen post here.