I don't really care who is financing the games. If it is a good game... it's a good game.
Having said that, I thought I would never buy another MMORPG. After being bored by the others within months or weeks after purchase.
I hope WoW will be different. It sure seems to feel different while playing the stress-test-beta. Not sure what it is because it has everything the other have yet it just seemed much more fun.
While playing by myself, with a friend or while grouped the game just had me hooked. I was playing for roughly six hours straight when they pulled the plug at the end of the stress-test.
I plan on getting back in the game as soon as possible... this Holiday Season is going to be a great one. Even though all you Nay Sayers are predicting the end of the world as we know it....