Despite being brilliant, Deus Ex did not sell very well. Invisible War feels like they tried to split the difference between appealing to console kiddies and fans of the original. However because IW also failed to move units, its safe to assume that this strategy is now dead to Eidos as well.
So when I read the words "we're going to try to get more of a consumer focus into our games" I can only assume that they're going to start seriously pandering to one side or the other. The thing is, they already did a hardcore PC game (Deus Ex) but it didn't make much money.
Next stop: Fully consolized "Deus Ex" with lots of small words, big boobs and bright colors. Check your brain at the door; The house built on Laura Croft is going to bend Deus Ex over for the money shot.
We think IW was a travesty, but it's pretty obvious that the deep hurting has just begun. With any luck Eidos will go under before this comes out.