..and mechandising Quake (err DOOM) IS fun. We've been waiting for years for this id release, and no one can take the hype and luster away. I endorse brand loyalty, and what better gaming company to back?
Agreed! id, Epic, Blizzard (even though I dont care for them unless they announce a Diablo 3) are really the only remaining companies I see fully committed still the PC as its first development plans. And do not forget where they started.
Of course Blizzard developing a console only game (SC Ghost) gets me worried about the future (if any) of a possible Diablo 3.