Hot off the success of Far Cry comes the announcement that developer Crytek is
jumping into a strategic partnership with Electronic Arts:
Chertsey, UK.
– July 23rd, 2004 - Electronic Arts (NASDAQ: ERTS), the world's leading
interactive entertainment software company, today announced a worldwide
strategic partnership to develop and publish a new game franchise with developer
Crytek GmbH. The agreement builds on Crytek's success with its first title, the
chart-leading first-person shooter, Far Cry, and brings together the creative
talent of Crytek with the publishing expertise and unrivalled reach of
Electronic Arts. The highly regarded German developer will create an exciting
new game franchise for the PC based on original intellectual property. Financial
terms of the agreement were not disclosed.
"Bringing original intellectual property to the interactive entertainment market
is a key focus for EA," said Frank Sagnier, vice president, EA Partners Europe.
"EAP's partnership agreement with Crytek is a testament to our commitment to
nurturing creative development and we are delighted to be working with one of
the brightest talents in Europe to create what we believe will be an innovative
gaming experience."
Cevat Yerli, president of Crytek said, "We are looking forward to this
partnership with EA. Our advanced technology and creativity, together with EA's
production support, marketing and sales, means that we have a great opportunity
to bring an original gaming experience to our consumers, as well as grow our
business. We are thrilled to see this development get underway".