People please look at the date of images before you start commenting about 'no bloom' or 'god it looks horrible!'
This game a year ago had a different art style, no developed art, and focused more on getting the core fundamentals into it before focusing on art. Over the past year they have focused heavily on getting their art style down and it looks down right pretty.
Case in point - go to here:http://www.gamespot.com/pc/rpg/guildwars/screenindex.html?page=4
This is gamespot's screen shot page. They show all the pictures during the development of the game. The images you are referencing with no bloom and bad looking art were done in 5/14/03. The newer art and images were shown on 1/07/04 -that's a full 6+ months later.
So there you go. You won't see any non bloomed ugly looking pics come out now because that was the old art style. Plain and simple.